Sunday, September 05, 2010

New Travel Search Engine called Hipmunk.com

Is there room for another search engine for flights? If Hipmunk.com can truly save us time, then absolutely.

What’s hot: Search results are displayed in a radically different format that uses charts and colors to draw users into considering their flight options. The filtering happens visually, rather than through the more time-consuming display of say, Kayak.com, which requires users to check or uncheck preferences on flight times and number of stops.

I particularly like Hipmunk’s “Agony” sort feature, which takes into account the price, duration and number of stops. It’s easy to see which flight would be the least stressful.


I tested Hipmunk for an October round trip between Los Angeles and New York. It returned a great $279 fare on three airlines, matching results from another search site, Travelocity.com. (That fare may no longer be available.)

What’s not: Hipmunk uses only data from Orbitz.com, which means Southwest Airlines is missing from the search results.

— Jen Leo, Special to the Los Angeles Times

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